Crowdfunding is a way for small businesses to raise money that is growing in popularity. We have been considering this for Savory Harvest and have debated it extensively. As partners, neither of us are good at asking for help. Heck, in my family my husband and I never even ask friends to support our sons various school fund raising projects, preferring to just write the check ourselves (we just finally cleared out the last of 4-H Little Caesar pizzas out of our freezer).
However, Kickstarter projects not only help raise start-up funding, it also brings its own marketing and PR benefits and can help us get attention in the food industry. It’s a chance to introduce Savory Harvest to a wide social audience and create some buzz around our launch. And, using this pre-selling platform will be a huge help with start-up funding.
We are officially launching Savory Harvest in March at the Natural Product Expo West. The expense for just the bar packaging is approximately $5,000 for each SKU and this is just a small fraction of our launch expenses. Our timing is intended to use the pre-ordering of our product to fund this and help generate PR.
Hundreds of members of the press, as well as buyers, brokers and distributers all attend Expo West. Announcing a successfully funded Kickstarter project is another chance to try and get their attention and demonstrate broad audience appeal.
We have a great network of friends and family that have been so encouraging of our venture. “Just let me know when and where I can buy it” is the common expression of support. Launching this Kickstarter allows us to say “here and now.” So, we humbly ask for your support with the following:
- Consider supporting us, at any level. Wide-spread support and the number of contributors matters. We have tried to structure our reward tiers to return the value of your contribution back to you in the form of snack bars.
- Share our project with your friends & network and ask them to support us. We can’t accomplish this through our connections alone, we need your help.
Thanks, fingers crossed, one more interesting step in our journey.
Support us here! Savory Harvest Kickstarter